What Others Are Saying...
Dan Walker, Chief Talent Officer, Apple, Inc. 2000-2004:
“Behnam Tabrizi’s The Inside-Out Effect is a breath of fresh air. His portrayal of the leader of the 21st-Century is right-on-the-money. Great leaders will prove to be the most precious commodity on Planet Earth in the coming decades. Would-be leaders should read Behnam’s book carefully and incorporate his ideas and ideals in everything they do. The Inside-Out Effect is a rallying point for our global leaders for the coming century.”
Craig Newark, Founder of Craiglist:
“Behnam’s work helps you lead by helping you know yourself, what you’re about, so that you can lead an effective and balanced life. Being your own leader enables you to lead others. That’s key to leadership in a world that’s changing all the time.”
Christopher Sullivan, Former National U.S. Soccer Player:
“The Inside-Out Effect is like a sports coach for assisting you in reaching beyond your wildest aspiration. Use the tools in this book, as I have, to transform your life.”
Dr. Firouz Naderi, Director of Solar System Exploration for NASA:
“We have all seen it in sports teams; I have witnessed it firsthand with teams that land robots on Mars. Exceptional leaders succeed with the same team that had underachieved previously under different leadership. The Inside-Out Effect guides you to probe deeply within to discover the authentic leader inside you. It is a refreshing holistic approach to developing leadership. This is a book that is meant to be interacted with and not merely read—more like a workbook. I highly recommend it.”
David DeCastro, First-Round 2012 NFL Draft Pick, Pittsburg Steelers:
"Taking Professor Tabrizi’s class was one the most transformative experiences I had at Stanford University because I realized that leadership is not about emulating other leaders, but looking inside myself and living a life of commitments that truly fulfill me. For you cannot take full advantage of yourself unless you know who you are, what principles shape you, and most importantly what drives you every day."